What Do Logo Colors Tell Us?

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors are appropriate for your brand?

You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Is your brand trendy or classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.

You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let us consider the warm colors first.

Men are attracted to the color red. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It shows overall energy. It is great with children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.

If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.

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